Explore the trends and insights from the UK Marina industry
The UK marina, leisure boating and broader industry has experienced significant fluctuations over the past five years, shaped by the impact of COVID-19, post-pandemic market adjustments, and evolving regulations following Brexit.
Our annual UK marina report offers an in-depth analysis of the current market landscape, drawing from the most comprehensive data set available in the United Kingdom. This exclusive white paper delivers unparalleled insights into the leisure boating sector, covering key trends in marina customer growth, spending on mooring, fuel, and boat maintenance. It also provides a detailed breakdown of customer demographics and boat types, offering a level of detail unmatched by any other report.
The Boat Owner: Consumer Segmentation
What sort of people own boats and enjoy the boating lifestyle? Boat owners are not all homogeneous as people. They are diverse in behavioural and demographic characteristics – this defines and segments the boat owner market. Understanding key distinctions of different recreational boaters provides a narrow and focused approach for investment and marketing activities within the industry.
Boat type trends in the UK Marina Industry: Key Dynamics of Boat Type Ownership by Geographic Footprint
MDL is the biggest Marina group in the UK with 18 marina locations across the Solent, South West, Thames and East Coast. Understand regional and location-led nuances within the boat owner market in terms of boat type, boat size and boat age for a view on boat ownership dynamics from a geographical perspective.
Churn within the Boat Market: Industry Buying and Selling Trends in Boating
Most boat owners are long-term lifestyle boaters although churn in the industry does see distinct skews by boat type, size and location. Understanding long-term trends in boat selling and buying patterns within the market provide unique insights into churn within the industry.
How Can the UK Marina Industry Trends Help Your Business?
Make smarter, strategic decisions with powerful marine data insights.
Marinas & service providers can:
- Optimise pricing strategies
- Personalise offerings to customer preferences
- Elevate the customer experience using spending trends & demographics
Manufacturers & retailers can:
- Spot emerging market demands early
- Refine product development to meet evolving needs
- Target the right customer segments with precision
- Stay ahead of the curve by adapting quickly to industry shifts
- Unlock new revenue streams and maintain a competitive edge with data-driven strategies
Pre-order your report before the 10th MAY and receive a 20% discount.
Usual price £225. Discounted price £180
Limited time offer, simply complete the form to pre-order your report.
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